Last weekend was the 4th Annual Denver Summer Brew Fest at Mile High Station. I went. Surprise! The event, thrown by RightOn Productions, and it’s colder sister event aptly named the Denver Winter Brew Fest, happen right near Invesco Field (where the Broncos play), pretty much right under the highway. This fest is different than [...]
There is a lot of money spent on advertising in the beer industry. A lot. I don’t have exact numbers, mostly because I don’t have access to a college library anymore. But, one source says that A-B spent approximately $247 million on advertising in the first half of 2007, with $183 million spent on TV [...]
Earlier this week I had the pleasure of having a few beers at Avery with CV, the man with the marketing plan. He’s got a pretty big event coming up, and you might want to be there. No, you definitely want to be there. The 8th annual Boulder Strong Ale Fest is upon us! This [...]
Last December, Representatives Richie Neal (D-MA) and Kevin Brady (R-TX) co-sponsored a bill “to amend the Internal Revenue code of 1986 to provide a reduced rate of excise tax on beer produced domestically by certain small producers.” Representatives Neal and Brady, and, as of this writing, 31 other representatives, want to help out small brewers. [...]
A few weeks ago I talked about judging beer by it’s cover. I thought it would be fun to look at some labels that people suggested were really good or really bad. Or just plain ugly. Remember, this is a commentary on the label, not the beer. Personally, I enjoy simplicity, most of the time. [...]
Starting A Brewery
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