Tag Archives: New Belgium Brewing Company

Denver Summer Brew Fest

Last weekend was the 4th Annual Denver Summer Brew Fest at Mile High Station. I went. Surprise! The event, thrown by RightOn Productions, and it’s colder sister event aptly named the Denver Winter Brew Fest, happen right near Invesco Field (where the Broncos play), pretty much right under the highway. This fest is different than [...]

Festival Season

When is festival season anyway? I’ve gone to beer festivals in almost every month of the year. Summer is generally filled with some great ones, but I’ve also done back to back fests in the winter. And then there’s the fresh hop / wet hop season in the fall. Avery alone has enough festivals in [...]

Advertising in Craft Beer

There is a lot of money spent on advertising in the beer industry. A lot. I don’t have exact numbers, mostly because I don’t have access to a college library anymore. But, one source says that A-B spent approximately $247 million on advertising in the first half of 2007, with $183 million spent on TV [...]

Call to Action: Support Small Breweries (HR 4278)

Last December, Representatives Richie Neal (D-MA) and Kevin Brady (R-TX) co-sponsored a bill “to amend the Internal Revenue code of 1986 to provide a reduced rate of excise tax on beer produced domestically by certain small producers.” Representatives Neal and Brady, and, as of this writing, 31 other representatives, want to help out small brewers. [...]