The Good, the Bad, and the Ugly. Labels.

A few weeks ago I talked about judging beer by it’s cover. I thought it would be fun to look at some labels that people suggested were really good or really bad. Or just plain ugly. Remember, this is a commentary on the label, not the beer.

Personally, I enjoy simplicity, most of the time. A white label with “Good Beer” printed in Arial would sell me.

One reader, “NoiZe”, suggested Rasputin from Brouwerij De Molen. It’s got a lot of information on it. Not much in the way of art, but it’s pretty cool. Also, do you have any idea how hard Rasputin was to kill? Check this out, scroll to the last story for his feats.

Brouwerij De Molen - Rasputin

This next one is both awesome and.. well.. I wouldn’t call it attractive, but that’s just my personal preference. @ClimberJim brought her to my attention. Olde Frothingslosh, the pale stale ale with the foam on the bottom. She’s a kick back. I’d probably pick her off the shelf, though I might need a beer or 6 first:

Olde Frothingslosh

Next up we have a label that is just sort of boring, courtesy of @mwmicrobrews. Bell’s Brewery generally has pretty good labels. Sometimes they’re even great. But they missed the mark on the Two Hearted Ale. Not bad, just… meh.

Bell's Two Hearted Ale

The stone gargoyle of Stone Brewing is one of my favorite beer brands. He’s a badass! I love how at the brewery, they have iron lamp shades that project the demon all over the place. He’s definitely an arrogant bastard.

Stone Arrogant Bastard

Left Hand Fade to Black is definitely one of the cooler labels I’ve seen in a while. Definitely not simple. There is a lot going on. But it’s great:

I don’t drink Budweiser. I’ll drink cheap beer, but I don’t drink Bud. I really dislike it. But, they have a pretty patriotic label. And the raised eagle on the glass? Pretty sweet. (The previous words were slightly sarcastic, but not entirely) (Also, Bud is currently owned by an international company, so it’s not really the whole AMERICA, F*** YA! anymore)

Lastly, this one is cheap, tastes like crap, and has a bad label. Win!

Beer 30

What do you think? Leave a comment with some other terrible or amazing labels.

6 Comments to “The Good, the Bad, and the Ugly. Labels.”

  1. ricke 30 January 2010 at 2:08 am #

    That Olde Frothingslosh can was kind of cool(?). Is it just a coincidence that the girl making up most of the artwork on Three Floyds Behemoth’s label looks just like her?

  2. Bonawentura 31 January 2010 at 4:12 am #

    http://ratebeer.com/beerimages/66856.jpg – great can, bad beer (3rd percentile at ratebeer)

  3. [...] This post was mentioned on Twitter by ratebeer, hookedonwinter (PJ) and Jim Dean, RateBeer Hop Press. RateBeer Hop Press said: Fresh off the Press The Good, the Bad, and the Ugly. Labels. http://bit.ly/9ZRshf [...]

  4. Beer for the Daddy 2 February 2010 at 10:25 am #

    Okay, I have to say I LOVE the Olde Frothingslosh can AND the name of the beer. I would absolutely buy that, just to show it to my friends.

    • PJ Hoberman 2 February 2010 at 10:30 am #

      Oh, agreed. I’m just saying she’s not my type.

  5. Social comments and analytics for this post…

    This post was mentioned on Twitter by hookedonwinter: Fresh from the hop press: the good, the bad, and the ugly. Labels. http://bit.ly/9CS6HR (thanks for everyone’s input!)…


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